The Whole Truth Protein Bars All-In-One

What does "Clean" mean?

When others say 'clean label', they mean some of the ingredients are clean.

When we say it, we mean ALL ingredients are absolutely clean. That's why only we can declare them all, upfront!

What does "No-Added Sugar" mean?

When others say 'no added sugar', they usually add some other form of sugar like Maltodextrin, Xylitol, or High Furctose Corn Syrup (ew!).

You'll never find shady sugar substitutes in our bars. Only natural sugar from dates and berries.

What do we mean by "100% Natural"?

If your food has 'nature-derived' or 'nature-identical' flavors & colors - It is NOT natural. 100% natural means ingredients you can pronounce.

Ingredients that grew on a farm. Not something synthesized in a chemistry lab.

Are fats even bad?

Fats aren't bad. Bad fats are bad (duh). And bad fats are almost always man-made hydrogenated fats like palm oil.

Thankfully, all the fats in our bars are from nuts and coconuts - all natural, all good.

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